What is customer service?

With almost 5 years of customer support experience with me, I thought I should share my views on customer service with everyone. So, here I am writing an article in my blog after a long long time. Customer support according to me is the best means of advertisement for a business. I feel quality customer service helps retain existing customers and the good will generated attracts more customers towards your firm. And if you don't provide quality customer service, existing customers will start looking for other options and disuade potential customers as well. I have also learned that most customers do not mind if their problem is not resolved at the very first instance. For them what matters is that someone is listening to them and empathizing with them. Also, customers hate to keep following up on an issue. If the follow up initiative is taken by the firm, the customer feels really good. Customer support is less of talking and more of listening. The reason why listening is important...